Dr Rajesh explained about grabbing the market opportunities that are feasible and sustainable and about bringing new purpose driven ideas. By giving real world examples such as phone pe, google pay, Paytm and Zomato, Swiggy and Ola, Uber and by making a comparison between them. He explained how these ideas work and there is always a chance of upgrading and repurposing the existing ideas. He also shared, with the help of software and the points mentioned like idea gathering, development and testing, value proposition and market strategies how to fulfil consumer’s needs.
